What is an Artist?

To Maeda, an artist create questions about their current situation, helping to reveal what’s truly important in life. In Redesigning Leadership, Maeda recounts his provost claiming that artists “yearn to struggle. Without it, they don’t feel alive.”

He also feels that an artist can craft an experience that cannot be replicated by simply mimicing the product made, pointing to the iPhone/iPad line of products as something that focuses just as much on the experience of opening it as the actual product.





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