Maeda claims in one of his TED speeches that design is a “relationship between form and content,” using various fonts to change the emotional connotation of the word ‘Fear’ displayed on his screen. However, in an editorial on Huffington Post, Maeda espouses that modern design focuses too much on logic and formula to create. This leads him to claim in an article for the Toledo Blade that modern design creates gadgets that do everything “because they can, not because they should.”
His musings in the Laws of Simplicity reveal that to some degree, complexity is good, but it is the simple aesthetic that will attract someone. By hiding the complex features, he feels that we can be pleasantly surprised that the device does more than it seems.